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ABOUT US

The WBIA has conducted and overseen a central performance bull test each year since 1957 and remains the oldest bull development program in the country. Since 1970, young beef bulls from all over Wisconsin and throughout the Midwest have been brought by top breeders to the University of Wisconsin - Platteville Pioneer Farm. Bulls prospects are developed on a forage based ration with their performance measured over a 100 day period. The top 60-65 prospects are sold at auction on the first Saturday in April at the UW-Platteville Pioneer Farm with the auction carried live online thru DV Auction. ​

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OUR MISSION

Wisconsin Beef Improvement Association is dedicated to improving the beef industry and providing high-quality beef sires to our customers. Our board of directors is made up of consignors with an interest in serving the beef industry in Wisconsin

BOARD OF DIRECTORS

Allan Arndt

President & Simmental Director

608-774-0136

aarndt@t6b.com

Marcus Reinhardt

Simmental Director

608-573-7828

Tim Lundell

Simmental Director

SALE DAY 608-341-8296

Alicia Prill-Adams

Station Manager & Red Angus Director

608-642-6982

prillada@uwplatt.edu

Jake Adams

Minority Breeds Director

608-642-0445

Jory Fremstad

Angus Director

608-606-3314

Brad Johnson

Angus Director

715-498-9328

Arnold Adams

Director at Large

SALE DAY 608-514-3631 

Greg Miller

Sale Consultant

608-778-8785

Dr. Charles Steiner

Treasurer

steinerc@uwplatt.edu

Krista Wellnitz

UW - Platteville Representative

wellnitzkr@uwplatt.edu

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