
ABOUT US
The WBIA has conducted and overseen a central performance bull test each year since 1957 and remains the oldest bull development program in the country. Since 1970, young beef bulls from all over Wisconsin and throughout the Midwest have been brought by top breeders to the University of Wisconsin - Platteville Pioneer Farm. Bulls prospects are developed on a forage based ration with their performance measured over a 100 day period. The top 60-65 prospects are sold at auction on the first Saturday in April at the UW-Platteville Pioneer Farm with the auction carried live online thru DV Auction.

OUR MISSION
Wisconsin Beef Improvement Association is dedicated to improving the beef industry and providing high-quality beef sires to our customers. Our board of directors is made up of consignors with an interest in serving the beef industry in Wisconsin
BOARD OF DIRECTORS
Marcus Reinhardt
Simmental Director
608-573-7828
Tim Lundell
Simmental Director
SALE DAY 608-341-8296
Jake Adams
Minority Breeds Director
608-642-0445
Jory Fremstad
Angus Director
608-606-3314
Brad Johnson
Angus Director
715-498-9328
Arnold Adams
Director at Large
SALE DAY 608-514-3631
Greg Miller
Sale Consultant
608-778-8785